The increasing popularity of UX practices has caused confusion over what the difference between market research and UX research is. Although both focus on learning about a target audience, they are not the same thing. In fact, a successful marketing strategy should combine traditional market research and UX research to get the best results. In this session, we’ll explore the differences between market research and UX research and how they can be used to complement each other.
User research focuses on:
- Users’ desired outcomes and expectations
- How users engage with the website
- What the needs of the users are in the website
- Make tasks easier to complete
- Identify triggers and blockers
Enjoy Veronica’s presentation below!