By Nicole Burford, GutCheck
Digital marketing is an ever-changing puzzle that marketers are constantly trying to solve. Following the latest trends, trying to figure out the newest apps and social platforms, and keeping up with their evolution can be a full time job in itself. In my years in digital marketing, I’ve seen my share of both successful campaigns and ones I’ve at least learned from, and I’ve developed some tried and true best practices that stretch across multiple areas of digital marketing.
My recent shift to marketing within the market research space has allowed me to apply techniques I’ve learned in the past as well as test numerous new strategies. Here are some learnings and tips I’ve uncovered for using digital marketing in the market research space.