This article was written by GreenBook’s head of event production, Emily Fullmer.
The art of getting ROI from your event sponsorship is a result of your strategy and execution. All sponsors and exhibitors should have one goal in common when it comes to their event strategy – to stand out. As an event sponsor or exhibitor, you’ll be surrounded by your competitors, so setting yourself apart (in a good way) should be a critical goal.
So how do you stand out in a literal sea of competitors? Based on my experience as an event manager, I’ve learned a few things that can make (or break) your impact as a sponsor or exhibitor.