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Remarketing

Digital Marketing in the Market Research Space

July 28, 2017 by Nicole Burford

By Nicole Burford, GutCheck

Digital marketing is an ever-changing puzzle that marketers are constantly trying to solve. Following the latest trends, trying to figure out the newest apps and social platforms, and keeping up with their evolution can be a full time job in itself. In my years in digital marketing, I’ve seen my share of both successful campaigns and ones I’ve at least learned from, and I’ve developed some tried and true best practices that stretch across multiple areas of digital marketing.

My recent shift to marketing within the market research space has allowed me to apply techniques I’ve learned in the past as well as test numerous new strategies. Here are some learnings and tips I’ve uncovered for using digital marketing in the market research space.

[Read more…] about Digital Marketing in the Market Research Space

Filed Under: Better Marketing Series Tagged With: Best Pratices, Better Marketing Series, brand awareness, Channels, Digital Marketing, Display & Search Ads, Messaging, Remarketing, Segmentation, Social Media, Tests, Tracking, Trends

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