By Mana Lonescu, Lightspan Digital
LinkedIn is one of those social networks that still gets the side-eye – “really, I should spend time there? Convince me!” Yet, when it comes to B2B marketing, Facebook gets the same level of scrutiny, although LinkedIn is supposed to be THE B2B social network. And truth be told, social media in general is under a lot of pressure to prove itself. So, should you spend time there?
Well, every social network is worth considering, as long as your audiences are there and you’re ready to give it what it takes to connect with them, in meaningful ways. And this year, LinkedIn is putting up quite a battle to keep you active on the network and keep up with the other social networks.
This year alone they launched:
- Regular insights, case studies and tutorials via email
- Native video (from mobile-only)
- Snapchat-like geofilters for events