This article was written by Lauren Tilden, Director of Marketing at GreenBook.
Email marketing is one of the most effective marketing channels available to the modern marketer. One study showed that email marketing is nearly 40 times more effective at acquiring new customers than Facebook or Twitter (McKinsey). According to Campaign Monitor, a message delivered by email is 5 times more likely to be seen than the same message on Facebook (Campaign Monitor). And even with new technology and tools available to us every day, email is the channel that delivers the highest ROI for marketers(Campaign Monitor).
If you agree that email marketing is worth taking seriously, there are some clear steps you can take to improve the effectiveness of your email marketing program.
[Read more…] about 6 Simple Email Marketing Best Practices