GreenBook Marketing Services

Main navigation

Andy Crestodina

Better Mousetraps: A Content-Driven Approach to Conversion Optimization

by

Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers. So why do visitors take action? What makes them stay, read, believe and click?

This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. Andy has helped plan more than 1000 websites over the last 16 years. For the first time, he will show the process for conversion optimization through content.

– Why most websites fail today, according to 12 years of research
– How and where to use the two kinds of evidence
– How to create a conversion map that guides visitors thoughts and action

You’ll leave with new insights into the psychology of your visitors and new ideas on which changes to your site will make an immediate impact.

Enjoy Andy’s presentation below!


3 No-Cost Things You Can do to Improve Your Website and Search Rankings

by

By Andy Crestodina, Orbit Media

Some website changes are expensive. They take time and money, designers and programmers. But a lot of website changes take very little time and cost nothing. They are simple content changes, done through the content management system.

And these are often the changes that can make the biggest difference.

So let’s take a look at three of the fastest, simplest changes that you can make to your website without getting an invoice in the mail. Sound good?

Change #1: Setting Up Search Friendly Navigation
Although it’s a fundamental part of the site, navigation changes are usually easy. Your website navigation is probably text-based links, rather than image-based buttons. So it a few strokes on your keyboard is all it takes to change the labels in your menus.