At GreenBook, our mission is to connect marketers and market researchers with the people, information and ideas that will generate big results for their companies.
We started in 1962 as a membership directory of the American Marketing Association’s New York chapter. As most members at the time were involved with marketing research, the membership directory quickly transformed into the GreenBook Directory of marketing research companies and facilities. Fast forward over 50 years, and we’ve grown into a media company dedicated to providing insights professionals around the world with the tools and learning they need to succeed.
We serve the market research industry through:
- Research on the industry (GRIT Publications)
- IIeX events
- Webinars and online training
- GreenBook Blog, charting the future of the industry
- GreenBook Directory, the ultimate guide for buyers of market research
We also offer targeted marketing opportunities for providers of market research services.
Official Company Description
GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through research, events, the blog, and market research directory, GreenBook provides the learning and inspiration insights professionals need to succeed. GreenBook offers targeted marketing opportunities for providers of market research services. To learn more about how GreenBook can meet your insights and marketing needs, visit GreenBook Marketing Services online.