[From Alice in Wonderland, when Alice comes upon the Cheshire Cat.]
“Cheshire Puss,” she began, “Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where–” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
That ‘purposeful’ thinking – the kind that Alice is missing – is critical when trying to grow revenue. Without direction – i.e. without “strategy” – when you implement marketing & sales tactics, you’re just “spinning your wheels!” You’ll be doing things, but the results will be minimal and you won’t make any real progress.
As the kick-off speaker at Greenbook’s 2017 Insights Marketing Day in Chicago, Steve discussed the importance of not jumping right into marketing & sales execution, but first, taking a step back and thinking strategically about how to grow revenue at your firm. Then, he laid out a step-by-step process for making it happen.
Enjoy Steve’s presentation below!