By Steve Henke, Harpeth Marketing
Developing well-founded, thoughtful marketing and sales strategies is the first and most important step in the business development process, and also the most difficult. These strategies lay the foundation and set the direction for everything to follow.
The strategies you develop could be based on any number of concepts:
- Differentiating your firm
- Go-to-market messaging
- Building awareness
- Generating & nurturing sales leads
- Determining what you’re selling
- And to whom
- Solving key problems in the marketplace
And many, many more.
But regardless of which marketing and sales strategies you decide to follow – and regardless of the size of your firm – there is one over-riding strategy that must be included in your plan: Integrated Marketing.