This article was written by insights marketing expert Steve Henke of Harpeth Marketing.
On September 30th, I’ll be speaking at GreenBook’s Insights Marketing Day, and I am genuinely excited about it. My topic is about how to put together a marketing & sales plan, a critical element in the success of any firm’s revenue growth efforts.
But here’s the thing. Once your plan is done, once your go-to-market strategies are set, once you’ve decided how you’re going to build awareness and generate and nurture sales leads, once the calendar of activities is set and you know how you’re going to measure your results… then the REAL work begins.
It’s time to execute. And that is why so many companies fail at business development… they won’t do the little day-to-day things necessary to be successful.
[Read more…] about Planning is easy. Execution is hard.