By Jack Miles, Northstar
Engagement has several definitions. As I scrolled through them, I had to decide which one to go with for this article. In the end I went for:
“A fight or battle between armed forces”
This initially seems strange given this is an article about insights marketing! However, when some of the listed synonyms of this definition are ‘conflict’ and ‘struggle’ this definition starts to seem more relevant. The reason it suddenly becomes relevant is, as anyone involved in the practice of insights marketing will attest, engaging insights clients/prospects with our marketing activity is hard!