By Lucy Davison, Founder & Managing Director, Keen as Mustard Marketing
We are often asked about our PR services, however, very often MRX clients have little or no idea of what PR is all about. So, if you are thinking of, or are already, working with a PR agency, here are six things you need to know to get the best out of that relationship.
1. Discuss and agree what success looks like at the outset
Sharing goals and expectations will help the PR agency achieve your targets. Tell them what your broader business strategy is and ask how they can help you. In order to understand if our PR activity is working, we do a benchmark study to understand a client’s reputation at the outset, work out how they want to change, and track that. This can be as simple as us carrying out some short interviews with key influencers, but you might have some external awareness or brand studies an agency could use.
We also use more tangible measures such as media coverage reach and impact, social media shares and followers, web traffic, conversions, sales, etc. Discuss and agree these elements and how you will understand success together with your agency before you start. Then, keep lines of communication open and share successes along the way.