By Andy Crestodina, Orbit Media
Some website changes are expensive. They take time and money, designers and programmers. But a lot of website changes take very little time and cost nothing. They are simple content changes, done through the content management system.
And these are often the changes that can make the biggest difference.
So let’s take a look at three of the fastest, simplest changes that you can make to your website without getting an invoice in the mail. Sound good?
Change #1: Setting Up Search Friendly Navigation
Although it’s a fundamental part of the site, navigation changes are usually easy. Your website navigation is probably text-based links, rather than image-based buttons. So it a few strokes on your keyboard is all it takes to change the labels in your menus.