By Paul Kirch, Websites and Leads
Digital influence exists all around us. From online advertising to social interaction through Facebook, Instagram, LinkedIn, and countless other social media applications, it’s nearly impossible to avoid being part of the digital stream of information, insights, and distractions. Clearly, not all content is influential and may simply be adding noise. Just look at email, an ever-popular form of communication within the digital realm that is wrought with unreliability. After all, recipients can ignore messages, correspondence may just get lost in the shuffle, or perhaps it can even end up mistakenly labeled as SPAM or junk mail.
The average business professional receives 120+ emails on a given day, so despite the hurdles, there is a great deal of reliance on email for communication. To put the volume of email traffic into perspective, according to a study THE RADICATI GROUP published in 2017, more than 269 Billion emails are exchanged every day. This jaw-dropping statistic clearly represents the level of adoption of digital streams of correspondence. There are many avenues to pursue when it comes to digital marketing. I want to focus on three core strategies that will help you drive brand influence:
1. On-page Search Engine Optimization (SEO)
Quite simply, this is the process of preparing your website to communicate effectively with search engines, such as Google, Yahoo, or Bing. An optimized website has an analytic component to track visitor activity, showing where they spent time, how long they were on your site, and various other behavior metrics. In addition, your images, text, and other elements have specific tags to show the search engines that your content is relevant to your business.