This article was written by marketing expert Priscilla McKinney of Little Bird Marketing.
“BEREFT OF LIFE, IT RESTS IN PEACE! IF YOU HADN’T NAILED IT TO THE PERCH, IT’D BE PUSHING UP THE DAISIES!”
I can think of no better illustration of a complete absence of empathy than Monty Python’s Dead Parrot sketch. And as funny it is, it also hits on a painful truth: the sales stigma.
If you haven’t seen this sketch, check it out here.
The sales stigma isn’t just one thing: it’s tied up in every used car salesman who ever tried to hawk a lemon with the full knowledge that it would break down the next day. It’s a false smile that can be flipped on and off based on commission probability. It’s the same piece of junk mail sent to every single person in a postal code. Every negative sales experience we have endured has helped shape it.
Unfortunately, marketing has been attempting to sell us a metaphorical “deceased Norwegian Blue” for ages. Following this mindset, companies try to sell customers what they don’t want and spend most of their efforts convincing them (by attrition mostly) that it is what they want! The stigma has become ingrained in our collective consciousness. We’re jaded.