I’ve been in the market research industry for over 15 years in various senior-level roles, including CEO of full-service agency Rockhopper Research, CEO of tech-driven startup BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. My focus is on collaboration with organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, two of the most widely read and influential publications in the global insights industry.
I also act as a consultant to numerous insight-focused organizations on both the supplier and client side, and an advisor to several technology focused start-ups via my consulting practice. I live in Atlanta, GA with my 6 (yes, 6!) children, should-be-sainted wife, dog, and 3 clinically insane cats.